The MSc Marketing degree makes the candidates appropriate for a wide variety of fields in marketing management. This wide field may include vast fields ranging from brand management to product development, retailing, services marketing. Business to business marketing and marketing for non-profit organizations is also part of the marketing strategies.Under this course, the students in marketing specialization explore innovative practices in both manufacturing and service sectors. The course also teaches how firms can gain competitive advantage, market share and reduce cost. To keep the students technically updated they train the students in e-commerce, e-business, and the optimization of technological structures as a strategic marketing tool.
The students are highly aware of the marketing strategies of international organizations and know the approaches to new international market opportunities. Masters in marketing studies focus in customer-driven marketing strategies in emerging and developing economies. They follow the principle of customer is the king. One of the aims of these types of courses is the betterment of the connectivity between marketing communication and strategy. They learn in detail the criteria for using different promotional techniques and media in integrated marketing campaigns. The approach always remains universal, crossing national borders in the business world solving the operational, legal and logistical problems that commonly occur.
The students acquire skills in conceptual thinking, making critical analysis and the implementation of strategic action in the main flow of the business. They are trained to make themselves updated with advanced communication and inter-personal skills.The students make in-depth critical understanding of appropriate theories, concepts and models and the incorporation of theory and practice in a variety of situations. The professors and trainers make the students develop how to make advanced query and research skills. Moreover, students do holistic thinking with integration and fusion of management theories and the real situations.